Artist Vince Fraser described his work as follows:
With the "call of the Angel" - design, I wanted to create something that appeals to young people thematically, so they can identify with, and what meets their aspirations. At the same time so that an example of the brand's philosophy is demonstrated by White Diamonds for perfection and brilliance.

In the Old Testament, angels are messengers of God. Angel symbolically embody the desires of people as as a guardian angel. I asked my angel figure in the context of communication among people. A swarm of butterflies is a shining light chain between the fiery sky and the angelic beings - a metaphor for the transmission of messages between the lovers.